Tips and Trends

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While the strategies and tools political consultants and firms use to win campaigns have evolved over the years, the traditional model of a political consulting firm has stayed the same. Kelly Gibson, AAPC Board Member , recently founded Stronger Than Communications , which deviates from the traditional structure of a political consulting firm. Stronger Than is a collective of political strategists, committed to majority women-led, women-owned operations. We recently caught up with Kelly to learn more about how this different, collective approach works, and why she felt the need to branch out from the norm. Tell us a little about what inspired you ...
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After both U.S. Senate races in Georgia moved to runoffs, the elections quickly became the deciding factor for control of the Senate, and gained historic amounts of national news coverage. The AAPC recently spoke with Lauren Morenko, Vice President of Client Services at Smart Media Group , who’s firm played an integral role in David Perdue’s re-election campaign against Democratic opponent Jon Ossoff. What was your firm’s role in the Georgia Senate runoff campaign between Jon Ossoff and David Perdue? Morenko : Smart Media handled the paid media buy for the Perdue for Senate campaign. Being one of only two runoff campaigns this year, ...
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With the 2020 election behind us, many political consulting firms are looking to hire new talent and many consultants are looking for a new project now that their campaign has ended. The AAPC caught up with Annie Warren, Director of Human Resources at Targeted Victory and Tammy Phan, Director of Talent at BerlinRosen , to get their insights on the ever more prevalent virtual hiring process. What tips do you have for companies who have had to switch to a virtual hiring/interview process? Phan : This is very logistical: Ensure that your video platform works just as well on cell phones or tablets . Many people no longer own a personal computer and may ...
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(WASHINGTON, D.C.) — Elections are the foundation of our democracy. In 2020, democracy happened, and after all the recounts and runoffs are done, our government continues because we accept the results of our elections. We support the peaceful transfer of power as has been exercised since the adoption of our constitution in 1789, involving 45 Presidents over 231 years. The peaceful transfer of power is crucial to the stability of our republic and serves as a beacon of democracy throughout the world. As Republican and Democratic political consultants, we are vigorous supporters of the First Amendment and its essential ...
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The AAPC recently spoke with two Democratic consultants, Taryn Rosenkranz , Founder & CEO of New Blue Interactive and Jef Pollock , Founding Partner & President of Global Strategy Group, to get their takes on emerging trends post-election. Stay tuned for the next November eNews issue to get the take of two Republican consultants weighing in on the same topic. What trends or themes have emerged so far from the 2020 presidential election results? Rosenkranz: Vote by mail is here to stay. It’s clear with such large turnout that when we make voting accessible, more people vote and that’s great for democracy. Grassroots efforts matter. We had ...
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P2P texting has become one of the most efficient ways to reach voters and constituents. But how do you get them to text back? AAPC’s latest webinar featured a panel of texting professionals and campaign consultants who discussed how to boost engagement across multiple segments, relationship and rapport building over text, getting Gen Z and Millennials to engage, and utilizing P2P texting for GOTV and ballot chasing. Check out the key lessons from the webinar below, and listen to the recording for even more expert insights. This webinar has been archived for playback. AAPC members can click here to view all webinar archives. Key Lessons ...
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Political consultants are of course very busy during an election cycle, and effective stress management is key to staying sharp. AAPC’s most recent webinar featured an expert on mindfulness and well-being who discussed stress management strategies and ways in which AAPC members, and everyone for that matter, can find some relief. Check out the key lessons from the webinar below, and listen to the recording for even more expert insights. This webinar has been archived for playback. AAPC members can click here to view all webinar archives. Key Lessons from the Webinar Re-connect with values and meaning: Feeling a sense of meaning ...
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For several years now, early voting has decided the outcome of elections across the country before the ballots even begin to be counted from Election Day. Early voting increased from 24.9 million to 57.2 million voters from 2004 to 2016, according to the U.S. Election Assistance Commission. In the 2016 presidential election, 16 states reported 50 percent or more of votes cast early. The difference between this election and previous elections is more people are interested in voting early than ever before . With COVID-19 changing the way we go about daily lives, state safety guidelines have drastically altered the way clients are driving voter turnout. For ...
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The AAPC recently caught up with Danielle Cendejas, Senior Vice President, The Strategy Group , Mark Harris, Partner, Coldspark , and Hunter Hawkins, Digital Director of Policy & Advocacy, The Lukens Company , to find out how the anticipated surge in early voting this cycle is affecting their campaign work. What are you doing / what’s your plan around turnout for early voting? Cendejas : I do most of my work in California, and every voter will be receiving a ballot this election. We anticipate many voters, who usually wait to vote close to or on Election Day, will be returning their ballots almost as soon as they receive it. Our team has adjusted ...
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